countering the confusion of consumer packaged goods


Advocacy is when consumers sell a product for you: when they influence their family, friends, and social media followers to buy it.

This can and will happen organically, but can also be encouraged through various marketing and promotional schemes. Uber’s refer a friend scheme is a famous example of this: you could refer a friend to the service and, if they signed up, you’d each get a discount off your next ride.

Category: Marketing