fmcg.fyi

B2B companies are ones whose customers are other businesses, rather than individual people spending their own money.

Typically B2B businesses are marketed differently, treat sales and marketing differently, and are a generally different shape to B2C businesses.

Strangely, although their products are ultimately bought by consumers, most FMCG businesses are actually B2B. Their customers are retailers. They have to think about both their customers (e.g. supermarkets) and their end customers (e.g. the people who shop in supermarkets).