countering the confusion of consumer packaged goods

collector/loyalty scheme

A type of sales promotion that rewards consumers for their loyalty.

For every qualifying purchase that consumers make, they earn something; they can then get rewarded for what they’ve collected, either by qualifying for discounts or by spending points on specific rewards.

Examples include:

  • Tesco Clubcard
  • Yeo Valley’s Yeokens
  • Coffee shops giving you a card to stamp every time you buy a coffee
Category: Sales Promotion
See also: