countering the confusion of consumer packaged goods


Customer relationship management is how businesses manage their lists of customers and their relationships with those customers.

It’s a very broad term, used in lots of different ways in different industries or companies.

With FMCG brands, it typically refers to the practice of contacting opted-in consumers with marketing communications in order to get them to engage with the brand and, as a result, to buy that brand’s products at an increased rate.

Category: Digital
Also known as: Customer Relationship Management, eCRM
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