countering the confusion of consumer packaged goods


An email service provider is a platform that allows for the bulk sending of email.

It might be tied into a CRM system, like ExactTarget or MailChimp, or it might be independent. ESPs are used both in order to send large volumes of email and in order to increase the chances that your emails will make it past users’ spam filters – also known as deliverability.

Category: Digital
Also known as: email service provider