countering the confusion of consumer packaged goods


Fast-moving consumer goods are products that have a short shelf-life and are sold in large volumes, generally by supermarkets (aka “multiple retailers”). These include things like food, toiletries, and household consumables.

FMCG can be contrasted with slow-moving consumer goods – things like fridges and televisions – although these aren’t typically referred to as “slow-moving”.

Category: Marketing
Also known as: fast-moving consumer goods, CPG, consumer packaged goods
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