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gravure printing

A form of printing in which the image is engraved onto a cylinder. It was originally used to print photographs in newspapers, but is still used where its ability to print a huge range of densities – from light to dark – is useful. It can also be used to print onto a wide range of substrates.

Because a cylinder must be created for each colour of the final image, it’s very expensive and is generally suited only to high-volume print runs.

Category: Artwork
Also known as: rotogravure printing