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“Inside of Pack”.

In many packaging formats, it’s possible to print inside the pack; information that’s printed there is printed “inside of pack”.

Generally this is an area that consumers can only see once they’ve bought the product; in some cases, they can only see it once they’ve consumed all of the product. This makes it useful to store purchase-necessary information (such as on-pack promotion codes) or information that’s more of a “nice to have” than that printed on the outside of pack.