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A landing page is a page on a website that’s designed to be the first page that a user will visit when they “land” on the site.

That usually means that it’s a page that’s linked to from an advertising campaign, a page that’s likely to show up in search results, or a page that you plan to link to from another website.

Websites can – and usually do – have many different landing pages for many different purposes. For example, an ecommerce website might have a landing page for each of its product categories, a landing page for a specific promotion, etc.