countering the confusion of consumer packaged goods

Mosaic groups

Mosaic groups are an attempt to segment the country into demographic types based on their income, age, preferences, etc.

They were developed by Experian, a large market research firm.

They’re often referenced by clients and, and their names have become catchphrases – things like “Families Making Good” or “Semi-Rural Seclusion”.

You can find a list of Mosaic Groups here and more detail here.

Category: Consumer
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