fmcg.fyi

countering the confusion of consumer packaged goods

optin

An optin is someone who’s given a brand or company permission, usually by ticking a checkbox on a website somewhere, to be contacted in the future by that company.

It’s illegal to send marketing communications to people who haven’t consciously and deliberately given their permission to receive such communications, so knowing who is and isn’t opted in to a database is very important.

Category: Marketing
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