countering the confusion of consumer packaged goods


An outer display case for a product that sits on the shelf in a retail environment and provides additional branding.

They’re useful for brands because even when they’re empty – if the product is out of stock – the brand is on show at the fixture. Retailers like them, too, as they don’t take up any space and the product doesn’t need to be unpacked product-by-product – the whole SRP can simply be put onto the shelf.

Category: Retail
Also known as: Shelf-Ready Packaging
See also: