countering the confusion of consumer packaged goods

tertiary brand

Tertiary brands are ones created by retailers. They might appear to consumers to be independent brands, but they are in fact creations of the retailer.

The popularity of tertiary brands has ebbed and flowed over the years. Tesco still use many of them: they have brands such as Boswell Farms, Redmere Farms, Stockwell & Co, and Woodside Farms, each operating in various categories.

Category: Marketing
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