countering the confusion of consumer packaged goods


Kerning is the adjustment of spacing between letters in a passage of text in order to make them look better and avoid awkward, gappy spacing.

Awkward gaps often occur when certain letters appear next to each other; kerning can be used in order to maintain desirable proportions.

Without kerning, the A and the V or the W and a appear too far apart from one another; applying kerning to close up the space looks better.
Category: Design
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