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countering the confusion of consumer packaged goods

leading

The spacing between lines of type.

Pronounced to rhyme with “bedding”, rather than “pleading”. That’s because the word comes from the days of metal type, where a typesetter would insert thin strips of led between the lines of type in order to increase the spacing between them.

On the web this tends to be called “line-spacing”, and so many digital-native designers are unfamiliar with the term “leading”.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus aliquam urna lacus, sit amet pretium sapien convallis sed. Suspendisse accumsan eros libero, a malesuada turpis interdum.

This passage of text has a large amount of leading.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus aliquam urna lacus, sit amet pretium sapien convallis sed. Suspendisse accumsan eros libero, a malesuada turpis interdum.

This passage of text has very tight leading.
Category: Design
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