countering the confusion of consumer packaged goods


In typography, serifs are the small lines that are attached to the ends of certain letters, and a serif typeface is one that includes these lines.

The serifs on these letters are highlighted in red. (Image: David Remahl.)

Typefaces that have serifs are called serifs; typefaces that don’t are called sans-serifs (which means “without serif” in French).

Famous examples of serif typefaces include Times New Roman, Georgia, and Garamond.

Typefaces with thick, highly noticeable serifs are called “slab serifs”. Examples include Clarendon and Rockwell.

Category: Design
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