fmcg.fyi

countering the confusion of consumer packaged goods

If you’re starting your own brand, working for an existing one, or starting out at an agency, things can be pretty confusing. What’s the difference between flexo and litho printing? What are these "mults" that people keep mentioning? Who’s an ABC1 when they’re at home? How do you tell your ecommerce website’s PDPs from its PLPs?

Struggling with the lingo? Browse below or search the word or phrase you’re interested in, and you’ll be able to make sense of it all.

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Photography (3)

  1. cutout
  2. lifestyle
  3. prop house